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The New Community Rules: Marketing on the Social Web 


The New Community Rules: Marketing on the Social Web
The New Community Rules: Marketing on the Social Web



Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.

Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.

The New Community Rules will help you:

* Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness
* Learn the art of conversation marketing, and how social media thrives on honesty and transparency
* Manage and enhance your online reputation through the social web
* Tap into the increasingly influential video and podcasting market
* Discover which tactics work -- and which don't -- by learning about what other marketers have tried


Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.


No Mirrors Pls








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#1  Zezo
 

I have to agree with Juergen's opinion on the first Blogging to the Bank'. I ccloelted about 20,000 keywords, started up three focused blogs and then that was about it. Without the black hat aspect he recommended, traffic was pretty much non-existent as I didn't have the time to create hundreds of blogs manually.However, as I mentioned in another comment, I've bought quite a few things that Neil has recommended so far and none has proven to be crap.

 

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