Analyzing Your Web Site to Improve SEO | 243 MB
Video: AVC (.mp4) (H264) 1024x576 | 30fps | 1456kbps | Audio AAC | 128 Kbps
Language: English | released: 6/29/2011 | level: Intermediate | author: Peter Kent | duration: 01h 26m

In this course, SEO expert Peter Kent walks step-by-step through the process of reviewing the content and markup of an existing web site to improve its ranking in search engine results. This course offers a consultant's take on how to analyze each component—from keywords to content to code—and determine what improvements are necessary to become more visible to search engines like Yahoo, Bing, and Google.
Topics include:

Understanding why indexing is important
Using the Google AdWords Keyword Tool
Dealing with frames, iframes, and popups
Creating SEO-friendly URLs
Using meta tags
Clearing source code clutter
Building links within the site
Reviewing page content
Building and submitting HTML and XML sitemaps
Getting linked to from other sites